How building a business is like baking a cake

Do you like baking? It can be quite rewarding to bake, and with some practice and skill the output will be a great cake. In many ways, building a business is like baking a cake. How? You need certain ingredients, and certain ways of doing things for the result to be optimal. Even so,...

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How to find an idea for your business

So you have decided to start your own business. Great! For some people it’s like that comic book light bulb lighting up when they get the idea. They know right away what they want to do, then go ahead and do it. For the rest of us, it’s different, and a bit more time...

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7 tips on how to sell

Sales… A dreaded word for many, and an activity most entrepreneurs would like to avoid. In a perfect world, you could. However, one of the key factors to get your business moving is that people would need to know you exist. In most cases that would mean informing people about your existence – at...

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Don’t reinvent the wheel

Do you think you have a good idea, but are still not convinced it’s sufficiently unique? Are you struggling with coming up with that unique idea that will set you apart from everyone else, make everyone realize you’re the closest thing to Leonardo DaVinci the 21st century has seen? Do you feel like all...

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5 reasons why you should never have a blog (or a Facebook page)

A company blog is good! That’s what everyone is saying these days. It lets you connect with your customers, it lets the customers follow your company and give you feedback, and it’s a great way to give announcements, news etc. All well and good. But sometimes it’s better not to have that blog. Here...

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Improve your marketing with guarantees

I bought a new A/C adapter for my notebook the other day as my old one broke. I got this super fancy all-in-one adapter with 20 different plugs to work on almost all the notebook models around. Except for mine. As it had a warranty to provide new plugs if the current ones doesn’t...

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