Marketing tools: Complaining clients

Some years ago I made a, for me, rather substantial investment – a relatively high-end notebook. I was a student at the time, which meant I needed financing for the purchase as the price of the machine was more or less what I made in three months. The frustration was quite big when the...

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2 marketing strategies to escape the most common business trap of all

Something extremely common for small businesses is wanting to be the best on everything – to have the best product, with the best quality and the best service at the lowest price. There are two problems with that. 1. Unless you have your own manufacturer or patents on a state of the art cost...

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Marketing lessons from a coffee place

As any decent B-person, I consume high amounts of coffee in the morning. Luckily there are a bunch of cafes close to where I work. Even so, I always go to the same one. Every morning. It’s not the one with the tastiest coffee (although it’s pretty good). It’s not the one with the...

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How to keep your blog alive: The art of crafting smart headlines

You have this idea in your head that’s been marinating for some time. You finally sit down, ready to write the content that will change your business. You’re on fire! Your pulse is racing and your fingers are flying over the keyboard like ballerinas lightly dancing across the stage. You edit, reedit, bite your...

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10 Marketing Lessons From Hollywood

Boy meets girl, love at first sight, problems arise, seem insuperable, love triumphs. Fin. The end. Sounds familiar? How about this? Average Joe, challenge presented, rising up to it, gets broken, impossible situation, gets help, triumphs. The end. Broken down, those are the plots of a huge amount of Hollywood movies. You probably already...

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How to keep making money even if your competitors are killing the prices

One of my clients told me some time ago that he had a serious issue. A major retail chain had just opened up a store in what was essentially his back yard. The issue being that 90% of my client’s product portfolio could be found there – at a lower price than the one...

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