Blog Archives

10 Marketing Lessons From Hollywood

Boy meets girl, love at first sight, problems arise, seem insuperable, love triumphs. Fin. The end. Sounds familiar? How about this? Average Joe, challenge presented, rising up to it, gets broken, impossible situation, gets help, triumphs. The end. Broken down, those are the plots of a huge amount of Hollywood movies. You probably already...

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How to keep making money even if your competitors are killing the prices

One of my clients told me some time ago that he had a serious issue. A major retail chain had just opened up a store in what was essentially his back yard. The issue being that 90% of my client’s product portfolio could be found there – at a lower price than the one...

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How building a business is like baking a cake

Do you like baking? It can be quite rewarding to bake, and with some practice and skill the output will be a great cake. In many ways, building a business is like baking a cake. How? You need certain ingredients, and certain ways of doing things for the result to be optimal. Even so,...

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How to find an idea for your business

So you have decided to start your own business. Great! For some people it’s like that comic book light bulb lighting up when they get the idea. They know right away what they want to do, then go ahead and do it. For the rest of us, it’s different, and a bit more time...

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7 tips on how to sell

Sales… A dreaded word for many, and an activity most entrepreneurs would like to avoid. In a perfect world, you could. However, one of the key factors to get your business moving is that people would need to know you exist. In most cases that would mean informing people about your existence – at...

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Don’t reinvent the wheel

Do you think you have a good idea, but are still not convinced it’s sufficiently unique? Are you struggling with coming up with that unique idea that will set you apart from everyone else, make everyone realize you’re the closest thing to Leonardo DaVinci the 21st century has seen? Do you feel like all...

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5 reasons why you should never have a blog (or a Facebook page)

A company blog is good! That’s what everyone is saying these days. It lets you connect with your customers, it lets the customers follow your company and give you feedback, and it’s a great way to give announcements, news etc. All well and good. But sometimes it’s better not to have that blog. Here...

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Improve your marketing with guarantees

I bought a new A/C adapter for my notebook the other day as my old one broke. I got this super fancy all-in-one adapter with 20 different plugs to work on almost all the notebook models around. Except for mine. As it had a warranty to provide new plugs if the current ones doesn’t...

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Why your business isn’t moving – and how to fix it

Imagine this. You’ve just opened up a nice store with some great products. You got your sign out there and put in a small advertisement in the local newspaper. You even got a friend to design a website for you. You were sure the clients would run down the doors. But the sales just...

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5 fundamentals of business and how to exploit them

For most of us the term business brings with it a huge mix of thoughts and ideas. There is a large multitude of theories about how to approach business ranging from the aggressive way of picking up the phone and badgering people until they say yes, to the passive way of letting the word...

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