Blog Archives

How to increase brand loyalty with a unique brand story

Coca-Cola Logo

You’ve heard it all before – in order to increase revenue and decrease acquisition costs, you will need to increase brand loyalty. Simple. And yet… easier said than done. What do you have to do in order to increase your clients’ loyalty to your brand? Or in other words, how can you make your...

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Marketing basics – on features and benefits

Marketing question - feature or benefit?

Your clients couldn’t care less about what you offer them. A bold statement. None the less, it’s true. They care about how they can benefit from what you have to offer them. See the difference?   Benefits and features are two different things Far too many companies focus inwards, that is, they have a...

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The first million is the hardest

Stack of money

They say the first million is the hardest to get, and that after that it will be smooth sailing. There just might be some truth to that. How come? Here are 3 reasons.   You need to eat While in the process of starting a business and making it a success, you still need...

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Success is a train ride away

Analyzing the market gets you on the right track

Would you like to know how to become the leader of your market? How to get clients that are loyal and keeps coming back? How about how to increase your earnings? Or how to get the edge on your competitors? Luck is not a part of it. Neither is genius. Both can help, but...

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Marketing basics – Move or Melt

Marketing basics – Move or Melt

Movement, adaptation, innovation, action. The snowball effect. Back when I was a kid, one of my favorite pastimes was making stuff from snow. Whether a snowman, snow fortress or anything else, the process was always the same. Start packing the snow together by hand, put it on the ground and start rolling. The more...

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7 steps to write like a pro

Writing tips

Regardless of what business you’re in, writing is – with very few exceptions – essential. Although technically just letters on a paper or a screen, effective writing has the power to capture attention, engage readers and inspire an action – in short: sell your stuff. Not limited to marketing texts and advertisements, effective writing...

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Marketing tools: Complaining clients

Some years ago I made a, for me, rather substantial investment – a relatively high-end notebook. I was a student at the time, which meant I needed financing for the purchase as the price of the machine was more or less what I made in three months. The frustration was quite big when the...

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2 marketing strategies to escape the most common business trap of all

Something extremely common for small businesses is wanting to be the best on everything – to have the best product, with the best quality and the best service at the lowest price. There are two problems with that. 1. Unless you have your own manufacturer or patents on a state of the art cost...

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Marketing lessons from a coffee place

As any decent B-person, I consume high amounts of coffee in the morning. Luckily there are a bunch of cafes close to where I work. Even so, I always go to the same one. Every morning. It’s not the one with the tastiest coffee (although it’s pretty good). It’s not the one with the...

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How to keep your blog alive: The art of crafting smart headlines

You have this idea in your head that’s been marinating for some time. You finally sit down, ready to write the content that will change your business. You’re on fire! Your pulse is racing and your fingers are flying over the keyboard like ballerinas lightly dancing across the stage. You edit, reedit, bite your...

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