How to increase brand loyalty with a unique brand story

Coca-Cola Logo

You’ve heard it all before – in order to increase revenue and decrease acquisition costs, you will need to increase brand loyalty. Simple. And yet… easier said than done. What do you have to do in order to increase your clients’ loyalty to your brand? Or in other words, how can you make your...

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Marketing basics – on features and benefits

Marketing question - feature or benefit?

Your clients couldn’t care less about what you offer them. A bold statement. None the less, it’s true. They care about how they can benefit from what you have to offer them. See the difference?   Benefits and features are two different things Far...

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The first million is the hardest

Stack of money

They say the first million is the hardest to get, and that after that it will be smooth sailing. There just might be some truth to that. How come? Here are 3 reasons.   You need to eat While in the process of starting...

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Success is a train ride away

Analyzing the market gets you on the right track

Would you like to know how to become the leader of your market? How to get clients that are loyal and keeps coming back? How about how to increase...

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Marketing basics – Move or Melt

Marketing basics – Move or Melt

Movement, adaptation, innovation, action. The snowball effect. Back when I was a kid, one of my favorite pastimes was making stuff from snow. Whether a snowman, snow fortress or...

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7 steps to write like a pro

Writing tips

Regardless of what business you’re in, writing is – with very few exceptions – essential. Although technically just letters on a paper or a screen, effective writing has the...

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